Schema Markup Generator – Create JSON-LD for Rich Snippets

Structured data is the key to standing out in search results. It turns boring blue links into eye-catching Rich Snippets featuring star ratings, prices, images, and FAQs. But writing JSON-LD code from scratch is complex, error-prone, and time-consuming.

Welcome to the ToolsInFree Schema Markup Generator.

Forget about syntax errors and missing brackets. Simply select your content type, fill in the blanks, and let our tool instantly generate perfect, Google-compliant JSON-LD code for your website.

🚀 Why Use This JSON-LD Generator?

Search engines like Google, Bing, and Yahoo use Schema.org vocabulary to understand your content. By providing this data, you aren’t just ranking; you are dominating the visual space on the search results page.

  • No Coding Required: You don’t need to know JavaScript or HTML. Just type in your details (Headline, URL, Author), and we handle the syntax.

  • Google’s Preferred Format: We generate JSON-LD, the exact format Google recommends over Microdata or RDFa.

  • Instant Preview: See your code update in real-time as you type.

  • Boost CTR: Pages with rich snippets often see a significant increase in Click-Through Rate (CTR) compared to standard listings.

 Supported Schema Types

Our tool supports the most essential schema types for modern SEO. Choose the one that fits your content:

đź“° Article / Blog Post

Best for: News sites, personal blogs, and sports coverage. Benefit: Helps your content appear in the “Top Stories” carousel and enhances the appearance with a larger thumbnail image.

🏪 Local Business

Best for: Restaurants, gyms, plumbers, and physical stores. Benefit: Powers your Knowledge Graph card. It tells Google your exact location, opening hours, and contact info, helping you rank in “Near Me” searches.

🛍️ Product

Best for: E-commerce stores (Shopify, WooCommerce, etc.). Benefit: Displays Price, Availability (In Stock), and Star Ratings directly in the search results. This is crucial for attracting qualified buyers.

âť“ FAQ Page

Best for: Service pages and “How-to” guides. Benefit: Takes up massive vertical space in Google by displaying your Questions and Answers directly under your link.

đź“… Event

Best for: Concerts, webinars, workshops, or festivals. Benefit: Highlights the Date, Time, and Location of your event, making it easier for users to buy tickets straight from Google.

👤 Person

Best for: Authors, influencers, and portfolio sites. Benefit: Helps establish E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) by explicitly linking content to a specific author’s identity.

 How to Generate Schema Markup (Step-by-Step)

Step 1: Select Your Type Choose the schema type that matches your page from the dropdown menu (e.g., Article or LocalBusiness).

Step 2: Fill in the Properties Enter the required details.

  • Headline/Name: The main title of your content or business.

  • Page URL: The specific link where this schema will live.

  • Image URL: A link to the featured image (crucial for visual rich snippets).

  • Description: A short summary of the entity.

Step 3: Generate & Copy Watch the JSON-LD Preview box. As you type, the code is written automatically. Once finished, click the “Copy” icon.

Step 4: Validate & Deploy Before pasting it into your site, it is best practice to check for errors. Use our [Schema Markup Checker & Explainer] to verify the code. Then, paste the script into the <head> section of your HTML.

Frequently Asked Questions (FAQ)

Q: Where do I paste the generated code? A: JSON-LD code should be placed inside the <head> section of your HTML. If you use WordPress, you can use a plugin like “Insert Headers and Footers” or use an SEO plugin that allows custom schema insertion.

Q: Can I mix multiple schema types on one page? A: Yes! For example, a product page can have Product schema, FAQ schema, and Breadcrumb schema all at once. Just generate them one by one and paste them sequentially.

Q: How long does it take for Rich Snippets to show up? A: It depends on Google’s crawling frequency. It can take anywhere from a few days to a few weeks. You can speed this up by submitting your URL to Google Search Console after updating the code.

Q: Is this tool free? A: Yes, the ToolsInFree Schema Generator is 100% free with no usage limits.